My 5 and 7 year olds beg me to play this game with them practically every day! Like Bingo, only much better. It’s fun and easy for little ones to learn. If they’re not reading yet, they can play easily by looking at the pictures. And then once kids can read, they get even more fun out of the words on the board. I even pack this game in our suitcase when we’re traveling with the kids.