Articles published by Florentine J

About Florentine J

MANAGING DIRECTOR Florentine, who used to work in HR, is a mom of three boys. Her last job was at L’Oréal. A year after having Baby #2, she decided the long office hours were too much and she needed to work from home. She decided to pursue her passion, fashion design and started Rain Studio, a company that creates and sells raincoats. Within months, Baby #3 was on the way – and her husband announced they were moving from the Netherlands to the United States: big adjustment! However, she feels lucky to have found a great town with supportive mom friends. She is now pregnant with baby boy #4 and has paused Rain Studio to dedicate her time to Smart Mamas and being a mom.

New Fashion Finds- Natural High

Mommas! Straw bags are super “in” for spring and summer. We found tons of styles — here are our faves! Let us know which one you like best! MARK &…

Rainy Day Fashion Finds

It might be spring, but spring comes with some real rain showers. These umbrella’s and the rainboots might give your rainy day a bit of color. The butterfly umbrella or…

Spring Fashion Finds

Steve Madden: white sneakers are still a trend, but how nice are these with some decorative details, sporty stripes and edgy studs. Banana Republic: Flirty white top with slit sleeves…

This Spring Get Your Pink On!

Though winter frost may still be on our windows everybody is dreaming of spring. This year in fashion, vibrant pastels are on trend with pinks topping the list for stepping…

mom self care products

Personal Care Faves

Here are top 5 things our mom friends say they can’t live without. What’s your favorite product? 1: earrings 2: fancy candles 3: chocolate 4: lip gloss 5: body moisturizer