Articles published by Florentine J

About Florentine J

MANAGING DIRECTOR Florentine, who used to work in HR, is a mom of three boys. Her last job was at L’Oréal. A year after having Baby #2, she decided the long office hours were too much and she needed to work from home. She decided to pursue her passion, fashion design and started Rain Studio, a company that creates and sells raincoats. Within months, Baby #3 was on the way – and her husband announced they were moving from the Netherlands to the United States: big adjustment! However, she feels lucky to have found a great town with supportive mom friends. She is now pregnant with baby boy #4 and has paused Rain Studio to dedicate her time to Smart Mamas and being a mom.

Meet Smart Mama: Kysa Englund

Meet Kysa: Smart Mama who owns a decorating and organizing company. She became mom to a beautiful daughter Ellie only one month after she graduated New York City’s Fashion Institute…

End of Year Teacher Gifts

Just like that the end of the school year is already here. We found some cute teacher gifts that we would like to share with you   Makeup bag Monogrammed…

Mother’s Day Gifts You’ll Love!

Mother’s Day is just around the corner. And we’ve found the loveliest gifts for you. Don’t freak out when you see the green lipstick from Lipstick Queen! Your lips won’t…

New Fashion Finds- Natural High

Mommas! Straw bags are super “in” for spring and summer. We found tons of styles — here are our faves! Let us know which one you like best! MARK &…

Rainy Day Fashion Finds

It might be spring, but spring comes with some real rain showers. These umbrella’s and the rainboots might give your rainy day a bit of color. The butterfly umbrella or…

Spring Fashion Finds

Steve Madden: white sneakers are still a trend, but how nice are these with some decorative details, sporty stripes and edgy studs. Banana Republic: Flirty white top with slit sleeves…

This Spring Get Your Pink On!

Though winter frost may still be on our windows everybody is dreaming of spring. This year in fashion, vibrant pastels are on trend with pinks topping the list for stepping…